Elevating Cyber Thought Leadership
Positioning DISA as a National Thought Leader on a Global Scale
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THE OPPORTUNITY
THE OPPORTUNITY
As official co-host of the Armed Forces Communications and Electronics Association International flagship TechNet Cyber conference, the Defense Information Systems Agency needed to:
Publicly demonstrate the AFCEA–DISA partnership while maintaining strict ethics guidelines.
Spotlight agency capabilities and thought leadership on zero trust, cloud, AI, and cybersecurity.
Attract small-business innovators to networking sessions and increase overall engagement from the defense workforce.
DISA social marketing graphic promoting agency hiring at AFCEA TechNet Cyber. (Graphic: DISA)
AT A GLANCE
AT A GLANCE
CHALLENGES:
Co-host balance
Ethics compliance
Thought leadership
Customer engagement
STRATEGY RESULTS:
+25% visibility
+34% engagement
+29% opt-ins
Reputation boost
SOLUTION: STRENGTHEN REPUTATION THROUGH ENGAGEMENT
SOLUTION: STRENGTHEN REPUTATION THROUGH ENGAGEMENT
My Role: I worked across departments and agencies to lead a 13-week, cross-channel campaign blending owned media (blogs, GovDelivery email, DISA.mil) and earned media with social video and a YouTube livestream effort to turn pre-event buzz into real-time conversation and post-event stickiness. Key guardrails: use only DISA-branded assets, secure AFCEA logo permissions, and label all references as “co-host” to avoid implied endorsements.
1. 📢 Messaging & Positioning: Narratives that spotlight DISA's zero trust, cloud, AI, and cyber resilience agenda, coordinated with AFCEA marketing.
2. 👥 Stakeholder Engagement: Targeted programs for small-business innovators, tech partners, federal leaders, an the defense workforce.
3. 📨 Media & Public Affairs: Leadership blogs, pre-event briefs, pitching, and live content to expand earned reach.
4. 🎥 Integrated Channels: Blogs + GovDelivery + DISA.mil + YouTube livestream + LinkedIn/Twitter recaps for real-time and post-event lift.
RESULTS
RESULTS
The campaign standardized co-host execution, elevated DISA’s thought leadership, and created a repeatable playbook for future events—driving measurable visibility, engagement, and reputation lift.
POINTS OF IMPACT
POINTS OF IMPACT
+25% visibility, +34% lead generation, +29% opt-ins from the 13-week integrated program
Sustained >5% engagement rate via daily social listening and agile content pivots
Executive visibility accelerated through leadership blogs, live streams, and event recaps
Clean co-host governance (brand assets, logo permissions, disclaimers) that avoided ethics friction
Earned coverage in DefenseScoop, AFCEA Signal, and Breaking Defense reinforced credibility beyond owned channels
COVERAGE
COVERAGE
PROMOS (role: writer/producer)
The wait is almost over! Are you ready?
DISA TechNet: Help Spread The Word
THOUGHT LEADERSHIP (role: designer/editor)
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