A close-up portrait of a woman against a smooth blue background. The woman is facing the camera with a relaxed and happy expression. The woman has long, textured hair styled in thick, rope-like strands that fall over one shoulder. The woman is wearing a dark blazer over a light blue top. The lighting is even and highlights the facial features and hair texture. (Image by Bethani Crouch)

I unify brands, amplify missions, and drive engagement where it counts.

With more than 12 years leading communications, PR, public affairs, and digital strategy across defense technology and mission-driven organizations, I help teams communicate with clarity and purpose. I focus on advancing brand systems, elevating executive communications, and building integrated campaigns that strengthen trust, earn media, and drive growth.

My background as a U.S. Air Force veteran and certified Contracting Officer’s Representative gives me a mission-ready perspective grounded in acquisition knowledge, security awareness, and the operational discipline essential to defense and public-sector work.

Core Competencies

Public Relations Strategic & Corporate Communications Public Affairs Crisis Communications Media Relations Integrated Campaign Management Multichannel Storytelling Brand Strategy & Governance Audience Segmentation Digital Marketing & Analytics AI-Enabled Content Strategy Cybersecurity Marketing Contract Management Vendor & Budget Management

Communications Technology

  • Media Intelligence & Sentiment: Cision, Sprinklr, Brandwatch, Sprout Social
  • Analytics & Insights: Google Analytics (GA4)
  • Visual Communications & Creative Direction: Adobe Creative Cloud
  • Enterprise Workflow & Collaboration: Monday.com, Microsoft 365

Clients

Office of Justice Programs Department of Defense U.S. Army U.S. Environmental Protection Agency

Experience

2024 – Present Digital Communications Manager Office of Justice Programs

2021 – 2024 Digital Communication Manager Defense Information Systems Agency

2019 – 2021 Public Affairs Specialist Media Relations & Public Affairs U.S. Army Communications-Electronics Command

2016 – 2019 Public Affairs Specialist Digital Communications & Media Relations U.S. Army Chemical Materials Activity (Chem/Bio)

2015 – 2016 Public Affairs Specialist Media Relations & Public Affairs U.S. Environmental Protection Agency

2013 – 2015 Public Affairs Specialist Media Relations & Strategic Communications U.S. Army 20th CBRNE Command (Chem/Bio)

Education

  • M.A., Arts Administration & Nonprofit Management
  • B.F.A., Digital Media Production

Training & Certifications

  • Joint Intermediate Public Affairs Course, Defense Information School
  • Public Affairs and Communications Strategy Qualification Course (formerly PAQC), Defense Information School
  • FEMA Incident Command System: ICS-100, ICS-200, ICS-300
  • FEMA National Incident Management System & National Response Framework: IS-700, IS-800
  • Certified Digital Marketing Professional, Digital Marketing Institute
  • Professional Certified Marketer in Digital Marketing, American Marketing Association
  • Inbound Marketing Certification, HubSpot Academy
  • AI for Marketing, HubSpot Academy